Everything tells a story. Our job as marketers is to find one suits the audience. The art of storytelling is essential to any sales pieces. Stories draw the attention of the public, and Ray Edwards reminds us that the power of narrative in sales is no different. Ray Edwards is a communications strategist and […]
Author Archives: Joshua White
The Social Media Marketing World in San Diego has just concluded and my head is brimming with ideas and action plans after all the talks, workshops, and networking that we did in this three-day social media conference. Dubbed as the largest social media event in San Diego the event has easily doubled its attendance […]
The event was packed. Rows of seats we packed with people, all waiting to see the session with Gary Vaynerchuk (AKA Gary Vee), hosted by Marcus Sheridan. The first statement made by Gary Vaynerchuk which caught my attention was, “We love the binary thing,” and as social media marketers and techies, he was right. […]
Social Media Marketing World was held in San Diego at the Convention Centre. SMMW16 is regarded as one of the most notable social media marketing conferences in the world, which covers topics on Social Media, Marketing, Business, Business Development and Marketing Strategies and far more. This year saw almost 3000 keen social media marketers from over 50 different countries […]
I recently went to a conference and had the chance to listen to Michael Stelzner, one of the keynote speakers and founder of Social Media Examiner. On stage, he reminds us of the light at the end of troubling tunnel of marketing in the Digital Age. Admittedly, marketing is harder now than it has ever […]
At this year’s Social Media Marketing World event, the largest social media marketing conference in the world; showed nothing but talent in terms of speakers, and interesting sessions. The one and only Mari Smith, often referred to as the “Queen of Facebook”, was the perfect example of this. The Scottish-Canadian started her journey on Facebook […]