Author Archives: Joshua White

4 expert tips for refining your social media content

With algorithm changes being announced left, right and centre in the social media world, it’s important that social media marketers are analysing their content and refining it to ensure that they don’t fall behind. We’ve reached out to some of the top social media marketers across the globe to ask them what their #1 tip […]

Use Facebook Ad Bidding like a pro

Ready to get your hands dirty with some Facebook Ad Bidding? By taking you through to process of ad bidding, you’ll find that Facebook ad bidding is the perfect way for you to reach your campaign goals for less money. The bidding options for Facebook ads have changed slightly over time, to a point where they are […]

GIFs bring personality to social media

You’ve probably seen the integration of GIFs in most social media tools over the last 12 months. They bring a new level of personality to what is otherwise quite a difficult platform to show emotion. It’s a good thing. People are really enjoying this medium, as GIFs have seen incredible growth over the past 12-18 months alone. […]

Why is Pinterest worth your time?

Adding another social media platform to add to the many social platforms you are already managing probably takes quite a bit of convincing… However, when you see that a particular platform has a plethora of benefits which you could reap from your time spent on it, you can’t just go past that can you? I […]

Advertising is Necessary Pay to play

Without sounding too Dicaprio in “Wolf of Wall Street” , you can sell your items for $1 but, if nobody knows that they are for sale, noone is going to buy them… The first adopters of social media reaped the benefit of free organic reach through their Facebook and Twitter pages. However, social media keeps moving […]

Content Calendars: 7 Tips and tricks you need to know

Content marketing is a bit like Tetris; it is about moving things around and fitting stuff together. Much like Tetris, completing your content marketing plan can also feel impossible. For many companies, it can become one of the biggest marketing challenges they face. Luckily, with a great Content Calender you can get past these challenges. […]