Author Archives: Joshua White

How To Share Your Accounts With Us: Google

This article outlines the process of how to share your Google Ads and Google Analytics accounts with our staff at Neon Treehouse. It’s important for us to have the appropriate level of access so we can get to work setting up your campaign. Follow these steps below! Google Ads Step 1: Click the ‘Tools’ Icon […]

The Secret to Generating Successful Leads Through LinkedIn

Are you like many people who think that LinkedIn is just another boring job seeker site? Maybe you set up a profile years ago… check it periodically, but it’s stale and doesn’t get the attention it needs. Or maybe you’ve got a business profile… posting regular content, getting minimal likes and engagement and it just […]

Integrated Search and Shopping Campaigns

Google unveiled a few new ad types at day 1 of the conference and spoke at length about how Search is getting smarter, giving users and brands more chances for relevant and useful integration. The New Google Search The emphasis of Google’s new Search is on reducing ‘friction’ in the ways that people access information. […]

Anticipate To Win

One of the most engaging talks at this years GML was given by Google America’s president Allan Thygesen on the importance of anticipation in our modern world. Both the human and AI element is so important for anticipation, and successful brands can pair both together to weave their way through new technologies and markets. Some […]

Captivating and Driving Growth Through Video

YouTube is now being described as “where the world comes to watch video”. According to John Nicoletti, it has become a place not only for passion and learning but it has also become a place for people to spend money. 40% of people come to YouTube and purchase a product that they have discovered there […]

Google’s New Discover Campaigns – Google Marketing Live 2019

One of the biggest announcements at this years GML is the expansion of Google’s Discover platform – opening up exciting new opportunities for marketers. The Discover platform is the closest thing Google has to a social media ‘news feed’, offering up news and entertainment content that has been curated for each individual user. It allows […]