Author Archives: Joshua White

15 ways to use Twitter Effectively!

Like Facebook, there is no special recipe to use Twitter like a pro. However, we believe there are many best practices that, if used correctly, will lead to success. Here, we outline our top 15 tips for effective Twitter usage which cover things that will improve your Tweets, your networking, bring Twitter followers back to your […]

Case Study: Old Spice mixes it up on YouTube

Old Spice, a body wash for men created a social media campaign in 2010 using a ‘ladies man’ and former NFL player Isaiah Mustafa which was based around the videos uploaded to YouTube (which was also shown on Television). The Old Spice campaign has proven to be one of the most memorable creative marketing and […]

Case Study: Social media PR Disasters

Social media has given brands previously unmatched access to consumers, but we may forget that the customers also have access to those same communication tools and are able to broadcast their messages to the world. Whilst this is a fantastic opportunity to get your name out there, it is also necessary to understand that given […]

Looking after your Online Reputation

Your reputation is everything. One bad stint of publicity can put a serious stain on a reputation. The problem with being online is that bad publicity can spread quickly. That’s why it is important to have a community manager that actually understands the brand, the consumer and the strategy direction to ensure that they ensure […]

5 Things to Clean Up on your Social Media

As you can currently see from the course material that you have already read, there is a lot more to social media than just random posts to a group of random ‘fans’. To ensure that your social media is all ‘cleaned up’ from mistakes, bad practice and anything that could lead to negative future publicity, […]

Social Media tips to get your social media management activity working!

Social media marketing is a huge industry. There are many elements and services that need to be undertaken to be a Social Media Marketer, but we have outlined a few here that we believe to be best practice. Always look beyond the mass media sites: Facebook? Great. Twitter? Great. But where is the audience actually […]