BEER & bbq fest
BEER & BBQ FEST CASE STUDY
We helped Beer & BBQ Fest as an official sponsor to maximise ticket sales in 2019, one of their biggest events to date!
100+ brewers, cider makers, distillers & winemakers, biggest BBQ lineup ever assembled, loudest entertainment lineup and more fire!
We worked with BAD and Beer & BBQ Fest to bring their offering to life, with highly engaging ad content, contextually targeted to maximise engagement and ticket sales. We created a myriad of user personas to help target the communications, and tweaked messaging over time to heighten the CTA’s, knowing that most event goers were going to book closer to the date.
Whilst awareness and engagement with message were just as important as direct ROAS from the ads, we were able to generate a very impressive ROAS for the event.
The end result, another successful year, with almost 20,000 attendees experiencing all that the event had to offer!
- 10x ROAS
- 20K+ attendees