Why? Well, because we all need to show our boss that we aren’t playing around on Facebook all day…amongst other things.
Social media is a beautiful thing. Whereas shop owners use to have to ask for market research or spy on their customers to gain insights into their behaviour, we now have a (sometimes too transparent) view of what our consumers are really all about. YES! We can go without the customer tweet containing expletives due to a once-off late order. However, reporting in social media helps us compile the good, and the bad, and the mundane daily feedback given to us across multiple metrics. These reports are so important as they allow us to see trends, and what do these tell us?
What our customers want from us and our next social media plan. So, what could they be saying?
1: “What is working well.”
Reporting will tell us through likes, followers, engagement what your customer is lapping up.
2: “What isn’t working well.”
Week by week reporting can give us insights into the impact changes we make have on our growth or conversions.
3: “What could work well.”
For example, if you know your audience are 45 year old men, who LOVE the video content you post, when choosing your next paid advertising you will be far more likely to choose a video these guys will like. Once you know your market, testing and selecting new content for them is pipsqueak, and has far less risk and far more likelihood of success!
4. “The ROI of your Social Media.”
By reporting sales and traffic, the reactions to social updates and actual conversions through your sales funnel, you will gain a clearer idea of the ROI from your social media.
Expert tip: Downloading data from all platforms into a single CSV file will make it easier to compare results based on your KPIs.