So, Facebook yet again surprises us with a new look to the Facebook Pages. Whilst it is beginning to look kind of similar to previous versions from years ago, there are a few delighting features to this new design.
What’s good about the new Facebook Page design
#1 Full visualisation of the header image
I’m sure I’m not the only one who has found in the past that the Facebook Cover Image is a taskmaster in itself to perfect. With overlaying content it makes it hard to visualise your brand and message without it feeling busy. With this new design, your visitors can see the cover image in full, and the design means that even with text in this space it doesn’t become too busy. This is the case on both mobile and desktop
#2 Larger version of your logo always clearly in sight.
Unlike previous versions of the Facebook Page design (where after the fold only a tiny version of the logo was visible), now on desktop the left hand bar scrolls down the page as you do, meaning easy access to tabs. Why is this good? It lengthens the time that visitors spend noticing your brand.
#3 Tabs for your Page are more visible.
Honestly, I thought there may be a phase out of the tabs available on Facebook, however with this most recent design update there seems to be a focus on bringing attention to these. It’s great for adding call to actions and encouraging users to explore what brands have to offer on this medium
Problems with the new Facebook Page design.
Yes, these are great things for Facebook to be bringing our way, and I couldn’t be happier. Well, actually I could.
With this new design, I believe comes two big issues:
At least from a desktop perspective, whilst many bugs where resolved from the previous design, there are still issues with scrolling, as well as post result details (from a Business Page Manager perspective this is a problem, not so much for the other visitors).
The design once you start scrolling down and seeing the post updates on desktop is quite cluttered. The card structure for the middle and right column, paired with the bugs explained in problem #1, makes the overall design harder to find those key messages.
In saying that, I believe this is a fantastic step in the right direction. Also, the design on mobile isn’t so much a problem and this is where most traffic for Facebook is coming from so they have covered some clear ground in terms of improvement.
What are your thoughts on the new design? Tell us in the comments section below!