Marketing Automation: What is it really and how can it affect and improve your business?

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Have you heard of Marketing Automation? It’s pretty awesome! Here is breakdown of what this handy process is.

What is Marketing Automation?

For those of you who don’t know, marketing automation helps marketers streamline and simplify their day-to-day tasks. Whether it is emails, social media or various other website actions being performed, the technology behind marketing automation is designed to make these tasks much more calmer.

When initiating a marketing automation system, there are three steps you will want to follow.

Firstly, You need to know your audience and what they want. This is important, as you will be able to target and deliver the right message to each one of your valued customers.

Next, will be to develop an engagement-marketing engine. Essentially, this will become an environment for the creation, management and automation of marketing procedures and discussions across online and office networks.

Lastly, you will want to build up an analytics engine. This is the best way to test, measure and enhance marketing Return on Investment (ROI) and impact on revenue.

If you establish these three engines, then your marketing automation train will be on the right path in no time!

What makes a good Marketing Automation process?

Now you may be asking yourself  “Ok so I understand the core elements of a successful marketing automation system but what are some of the actual habitual features and functions?”

Here are just a few Marketing Automation functions and features:

  • Email Marketing
  • Landing Pages and forms
  • Campaign Management
  • Engagement
  • Social Marketing
  • Marketing Analytics

By conducting these tasks, your business will more than likely be sure to expect various benefits. One major benefit of marketing automation is how it can help you send targeted online messages such as emails and social media posts to your consumers/clients.

An example could be that you have a mailing list with your website whatever it may be. If someone decides to sign up by providing there name and email address, your marketing automation system will then automatically send through a relatable email! How handy is that? It will save you having to manually type them out every time.

A few other handy positives would include the following:

  • Increased revenue
  • Reduction of marketing costs
  • Helping to free up time for your marketers
  • Avoiding simple human errors
  • Making prescheduling social media posts a lot easier!

So that is Marketing Automation in a nutshell. Knackmap ourselves integrates marketing automation, especially with our social media posting.  We can help to create queues of content that automatically populate your social media channels at optimal times!

Check out this video to see more about how we automate. https://knackmap.com/social-media-automation/

Hopefully after reading this, you have a better understanding of what Marketing Automation is and how it can affect and change your business and its outcomes. If done correctly, it will free up quite a bit of time and see many positives coming your way.

All the best ☺

– Jake Stoubos