The advertising landscape just shifted again, and this time it’s one we need to take seriously. OpenAI has rolled out a self-serve Ads Manager for ChatGPT, complete with CPC bidding, conversion tracking via pixel and Conversions API, and no minimum spend; opening up what was previously a $25,000 per month walled-off pilot to businesses of […]
Category Archives: Blog
29
Jun
Jun
On May 19, 2026, at Google I/O, Liz Reid — Google’s VP of Search — unveiled what the company calls “the biggest Search update in 25 years.” This isn’t incremental. It’s architectural. The thesis: Google is merging the traditional search engine with an AI agent ecosystem that can understand, reason, create, and act. Key updates […]
21
Apr
Apr
For years, marketers have talked about “beating the algorithm”. But in 2026, the reality is a little different. Platforms like Meta have rebuilt their advertising systems around artificial intelligence so sophisticated that the real challenge is about understanding how to work with the algorithm rather than outsmart it. Behind every Facebook and Instagram ad delivery […]
31
Jan
Jan
In the ever-evolving digital landscape, where online visibility is paramount, businesses need to stay ahead of the game to thrive. One essential tool in your arsenal for achieving and maintaining a strong online presence is an SEO audit. In this blog post, we’ll delve into what an SEO audit is, why it is crucial for […]
05
Feb
Feb
Apple has announced changes with iOS 14 that will affect how we receive and process conversion events from tools such as Facebook pixel. Taking place in early 2021, users that have iOS 14 installed on their Apple devices are going to be given a prompt asking if they want to share their data with each […]
Advertising, Blog, Digital Marketing, Facebook, Instagram, Social Media, Social Media Advertising
From the CEO: Pause Fest Day 1
06
Feb
Feb
Running from the 5th to the 7th of February 2020 at the Melbourne Convention and Exhibition, Pause Fest is an independent, industry-driven movement with a mission… to bring diverse intelligence together to fuel the next generation. It’s a place where the brightest of creators and innovators share their projects, knowledge, passions and insights – openly, […]