The social landscape changes quickly, but the brands who grow are the ones who adapt. The feed’s getting louder, but the right content still cuts through. In 2025, it’s all about formats that grab, hold, and convert attention. Here are the hottest updates worth knowing right now: Carousels Get Smarter Instagram is rolling out frame-level […]
Category Archives: Blog
27
May
May
On May 19, 2026, at Google I/O, Liz Reid — Google’s VP of Search — unveiled what the company calls “the biggest Search update in 25 years.” This isn’t incremental. It’s architectural. The thesis: Google is merging the traditional search engine with an AI agent ecosystem that can understand, reason, create, and act. Key updates […]
27
May
May
The advertising landscape just shifted again, and this time it’s one we need to take seriously. OpenAI has rolled out a self-serve Ads Manager for ChatGPT, complete with CPC bidding, conversion tracking via pixel and Conversions API, and no minimum spend; opening up what was previously a $25,000 per month walled-off pilot to businesses of […]
21
Apr
Apr
For years, marketers have talked about “beating the algorithm”. But in 2026, the reality is a little different. Platforms like Meta have rebuilt their advertising systems around artificial intelligence so sophisticated that the real challenge is about understanding how to work with the algorithm rather than outsmart it. Behind every Facebook and Instagram ad delivery […]
13
Mar
Mar
While AI headlines continue to dominate, we’re seeing something more practical happening in our accounts right now: brands leaning into Demand Gen, a reemergence of B2B businesses returning to paid media with intent, and performance improving when channels are orchestrated, not isolated. A reminder that not every growth lever is new but the way they’re […]
31
Jan
Jan
In the ever-evolving digital landscape, where online visibility is paramount, businesses need to stay ahead of the game to thrive. One essential tool in your arsenal for achieving and maintaining a strong online presence is an SEO audit. In this blog post, we’ll delve into what an SEO audit is, why it is crucial for […]