Category Archives: Advertising

Digital, Dogs and Do-Good

By Bianca Hackman. The question on everyone’s lips, who created the viral ‘We’ll plant 1 tree for every pet picture ’ prompt? Instagram recently added a new feature called ‘Add Yours’, which allows users to share a photo as a story and prompt others to do the same. Followers can click on the prompt, share their […]

Attribution Windows: What the changes mean and what to think about for the future

2021 has been the year of major privacy changes online. Apple has now enforced their App Tracking Transparency (ATT) prompt, which affects app advertisers and advertisers that optimise, target and report on web events, by limiting data sharing.  In this blog, we are going to breakdown the impact and opportunities presented from the attribution windows […]

How to wipe the hidden fees completely off of Facebook Ads…and a BUNCH of other digital marketing platforms!

Note: At the end of this article…we’ve got an amazing offer from a partner business to eradicate the hidden fees of Facebook ads 🙂 Facebook and Instagram are the leading advertising channels for most eCommerce businesses globally. Facebook, LinkedIn, Instagram, Pinterest, Google….all of these platforms are continuing to enjoy the ever-growing use of online in […]

From the CEO: Pause Fest Day 1

Running from the 5th to the 7th of February 2020 at the Melbourne Convention and Exhibition, Pause Fest is an independent, industry-driven movement with a mission… to bring diverse intelligence together to fuel the next generation. It’s a place where the brightest of creators and innovators share their projects, knowledge, passions and insights – openly, […]

5 Things to Check on Your Digital Ads Before You Go on Holidays

If you’re anything like us, you’re so excited to take the time over the Christmas break to put your feet up and indulge in everything that is Christmas.  But when you’re a business owner with ads running even while you sleep, can you ever switch off? We understand this predicament!  We’ve put together this handy […]

2020 Digital Trends

With 2019 nearing its end, in such a dynamic industry there’s always lots happening in the digital space. So where are the big impacts going to be in 2020? We’ve compiled a list of great articles that will provide you with a good snapshot of what you can expect in 2020 when it comes to […]