Category Archives: Analytics

Digital, Dogs and Do-Good

By Bianca Hackman. The question on everyone’s lips, who created the viral ‘We’ll plant 1 tree for every pet picture ’ prompt? Instagram recently added a new feature called ‘Add Yours’, which allows users to share a photo as a story and prompt others to do the same. Followers can click on the prompt, share their […]

Attribution Windows: What the changes mean and what to think about for the future

2021 has been the year of major privacy changes online. Apple has now enforced their App Tracking Transparency (ATT) prompt, which affects app advertisers and advertisers that optimise, target and report on web events, by limiting data sharing.  In this blog, we are going to breakdown the impact and opportunities presented from the attribution windows […]

Own Your Data: Why Your Social Media Community Size is Becoming Less and Less Relevant to ROI

After attending the Social Media Marketing World 2017 event in San Diego, my head was bustling with ideas, collaborations and epiphanies. About data, about digital campaigns, about strategy, about social media community size. Not necessarily from the content being explicitly spoken about, but also the implied trends and conversations with the people on the ground. […]