Tag Archives: social media marketing world

Own Your Data: Why Your Social Media Community Size is Becoming Less and Less Relevant to ROI

After attending the Social Media Marketing World 2017 event in San Diego, my head was bustling with ideas, collaborations and epiphanies. About data, about digital campaigns, about strategy, about social media community size. Not necessarily from the content being explicitly spoken about, but also the implied trends and conversations with the people on the ground. […]

RECAP: Crafting Compelling Brand Stories with Park Howell

  At this year’s Social Media Marketing World event, the largest social media marketing conference in the world, Park Howell gave a workshop on the art of storytelling in the business world. As a business story strategist, agency owner, and professor at ASU, Howell was welcomed and well-liked by the SMMW crowd. He walked onto […]

#SMMW16 Social Media Marketing World 2016 – Highlights and Key Takeaways

  The Social Media Marketing World in San Diego has just concluded and my head is brimming with ideas and action plans after all the talks, workshops, and networking that we did in this three-day social media conference. Dubbed as the largest social media event in San Diego the event has easily doubled its attendance […]

RECAP: “Testing, Hustling and Outrageous Transparency in the Digital Age” with Gary Vee

  The event was packed. Rows of seats we packed with people, all waiting to see the session with Gary Vaynerchuk (AKA Gary Vee), hosted by Marcus Sheridan. The first statement made by Gary Vaynerchuk which caught my attention was, “We love the binary thing,” and as social media marketers and techies, he was right. […]

RECAP: “Breakthrough Growth Ideas: How Marketers Can Truly Fly” Presented by Mark Schaefer

  Social Media Marketing World was held in San Diego at the Convention Centre. SMMW16 is regarded as one of the most notable social media marketing conferences in the world, which covers topics on Social Media, Marketing, Business, Business Development and Marketing Strategies and far more. This year saw almost 3000 keen social media marketers from over 50 different countries […]

RECAP: What the Newest Social Media Marketing Research Reveals

I recently went to a conference and had the chance to listen to Michael Stelzner, one of the keynote speakers and founder of Social Media Examiner. On stage, he reminds us of the light at the end of troubling tunnel of marketing in the Digital Age. Admittedly, marketing is harder now than it has ever […]