Tag Archives: digital marketing

How to Launch and Grow your Digital Marketing Campaign | _southstart Session

Last week, I presented at the _southstart conference in Adelaide. It was a fantastic event, and absolute pleasure and privilege to be presenting amongst an A-grade line-up with speakers from Hootsuite, Google, Canva, Culture Amp, NASA, Sparkke and many many more. For those who haven’t heard of it before, this will give you a bit […]

Education and Transparency: Using Common Sense to Create a Thriving Social Media Presence

Earlier this month, I spoke about “Education and Transparency” at the Big Digital Adelaide conference. The event was put on at the Science Exchange and hosted some international speakers from Microsoft and RavenTools, as well as some local experts in the lineup including Dan Levy, Woj Kwasi and more. In my session, I had initially […]

Own Your Data: Why Your Social Media Community Size is Becoming Less and Less Relevant to ROI

After attending the Social Media Marketing World 2017 event in San Diego, my head was bustling with ideas, collaborations and epiphanies. About data, about digital campaigns, about strategy, about social media community size. Not necessarily from the content being explicitly spoken about, but also the implied trends and conversations with the people on the ground. […]

Personal Branding with Digital Marketing

There is not a slight measure of doubt that face-to-face time is the most important time you get with a client; both prospective and current. Nothing speaks higher volumes of who you are as a person compared to how you interact and deliver for a client direct. This is why referrals are always the strongest […]

5 Tips on Content Marketing to Help You Kick Ass in 2017

With 2016 coming to a close, there is a lot of strategic recipes slow cooking in the minds of social media, digital and/or content marketers across the world. If you are one of those people who are starting to put the pieces of the puzzle together for your digital marketing in 2017, then these 5 content […]

SMMW16 RECAP: Mari Smith – How Companies Are Succeeding With Facebook (7 Power Tips)

At this year’s Social Media Marketing World event, the largest social media marketing conference in the world; showed nothing but talent in terms of speakers, and interesting sessions. The one and only Mari Smith, often referred to as the “Queen of Facebook”, was the perfect example of this. The Scottish-Canadian started her journey on Facebook […]