Category Archives: Facebook

From the CEO: Pause Fest Day 1

Running from the 5th to the 7th of February 2020 at the Melbourne Convention and Exhibition, Pause Fest is an independent, industry-driven movement with a mission… to bring diverse intelligence together to fuel the next generation. It’s a place where the brightest of creators and innovators share their projects, knowledge, passions and insights – openly, […]

5 Things to Check on Your Digital Ads Before You Go on Holidays

If you’re anything like us, you’re so excited to take the time over the Christmas break to put your feet up and indulge in everything that is Christmas.  But when you’re a business owner with ads running even while you sleep, can you ever switch off? We understand this predicament!  We’ve put together this handy […]

2020 Digital Trends

With 2019 nearing its end, in such a dynamic industry there’s always lots happening in the digital space. So where are the big impacts going to be in 2020? We’ve compiled a list of great articles that will provide you with a good snapshot of what you can expect in 2020 when it comes to […]

How to Launch and Grow your Digital Marketing Campaign | _southstart Session

Last week, I presented at the _southstart conference in Adelaide. It was a fantastic event, and absolute pleasure and privilege to be presenting amongst an A-grade line-up with speakers from Hootsuite, Google, Canva, Culture Amp, NASA, Sparkke and many many more. For those who haven’t heard of it before, this will give you a bit […]

Key Strategies that Will See Your Brand Smash the Q4 Sales Period

Does your Q4 marketing strategy cut the mustard? It’s not too late! Here are our tips including key sales dates that you should consider having in your marketing calendar… Internationally, 2018 was the ‘year of the sale’, with online sales events driving a spike in ecommerce growth. On the back of Black Friday and Cyber […]

The Truth about Brand and Conversion Ads on Facebook

💡 We were right. 👍 Brand led, longer form funnels are better for brands in the long run. We’ve done some internal research on our ad campaigns, as well as sought out evidence from external sources. 👩‍🔬 👨‍🔬 What did we find? Pure conversion based ads alone do not perform to the same calibre as […]