Category Archives: Facebook

The Truth about Brand and Conversion Ads on Facebook

? We were right. ? Brand led, longer form funnels are better for brands in the long run. We’ve done some internal research on our ad campaigns, as well as sought out evidence from external sources. ?‍? ?‍? What did we find? Pure conversion based ads alone do not perform to the same calibre as […]

Recap: Facebook’s 2019 F8 Conference

Big changes, new realities and much more The mostly-annual Facebook F8 Conference is in full swing for 2019, and its keynote presentation brings with it some big changes to Facebook’s platform – for both users and brands. Here’s a quick recap of the main changes;   Death of the News Feed: Facebook shifts its focus […]

#SMMW19 Round Up #1: Connect or Die

Social Media Marketing World is the gold-standard when it comes to social media insights and this year’s conference was no exception.In his keynote address, Social Media Examiner Founder Mike Stelzner ruffled marketer feathers with a heavy ultimatum: connect or die.

Social Media Marketing World 2019 Recap: Josh’s Review!

Well, that’s another one down! Once again I attended the 2019 Social Media Marketing World event. Held in San Diego and run by Social Media Examiner, this event is by far the best event for learning about what is really going on in the commercial world of social media. I’ve been going for the last […]

Harcourts WA Kickstart Conference

Earlier in February, CEO and Founder Josh White spoke in Perth at the Harcourts WA Kickstart 2018 Conference. Alongside Gregg Toyama and Bridget Gabites, Josh educated the room of agents and property managers about his winning strategy for social media marketing as a real estate agent. Whilst not having the real estate agent background, Josh […]

Automation: There Is a Time and a Place

There is an age old debate in the world of social media: is automation a blessing or a virus that kills every good platform’s engagement? Now, it could be thought that given we have automation features in our software for users to access, we probably have a biased opinion. Well, if we’re honest, we are biased. […]