Category Archives: Creative

2020 Digital Trends

With 2019 nearing its end, in such a dynamic industry there’s always lots happening in the digital space. So where are the big impacts going to be in 2020? We’ve compiled a list of great articles that will provide you with a good snapshot of what you can expect in 2020 when it comes to […]

Key Strategies that Will See Your Brand Smash the Q4 Sales Period

Does your Q4 marketing strategy cut the mustard? It’s not too late! Here are our tips including key sales dates that you should consider having in your marketing calendar… Internationally, 2018 was the ‘year of the sale’, with online sales events driving a spike in ecommerce growth. On the back of Black Friday and Cyber […]

Captivating and Driving Growth Through Video

YouTube is now being described as “where the world comes to watch video”. According to John Nicoletti, it has become a place not only for passion and learning but it has also become a place for people to spend money. 40% of people come to YouTube and purchase a product that they have discovered there […]

Google’s New Discover Campaigns – Google Marketing Live 2019

One of the biggest announcements at this years GML is the expansion of Google’s Discover platform – opening up exciting new opportunities for marketers. The Discover platform is the closest thing Google has to a social media ‘news feed’, offering up news and entertainment content that has been curated for each individual user. It allows […]

Recap: Facebook’s 2019 F8 Conference

Big changes, new realities and much more The mostly-annual Facebook F8 Conference is in full swing for 2019, and its keynote presentation brings with it some big changes to Facebook’s platform – for both users and brands. Here’s a quick recap of the main changes;   Death of the News Feed: Facebook shifts its focus […]

Social Media Marketing World 2019 Recap: Josh’s Review!

Well, that’s another one down! Once again I attended the 2019 Social Media Marketing World event. Held in San Diego and run by Social Media Examiner, this event is by far the best event for learning about what is really going on in the commercial world of social media. I’ve been going for the last […]