Category Archives: Business

2020 Digital Trends

With 2019 nearing its end, in such a dynamic industry there’s always lots happening in the digital space. So where are the big impacts going to be in 2020? We’ve compiled a list of great articles that will provide you with a good snapshot of what you can expect in 2020 when it comes to […]

Social Media Marketing World 2019 Recap: Josh’s Review!

Well, that’s another one down! Once again I attended the 2019 Social Media Marketing World event. Held in San Diego and run by Social Media Examiner, this event is by far the best event for learning about what is really going on in the commercial world of social media. I’ve been going for the last […]

Content Director: What I’m Up To Now [September]

Hey there, my name is Frankie. Nice to meet you! With a strong eye for detail, I work as Knackmap’s trusty photographer, videographer and content director. Pretty cool, right? It’s been about three months since I first started, and I’ve already been busy creating content in order to help build our clients online brand presence. […]

Why is Pinterest and its new search advertising function worth your time?

Adding another social media platform to the many social platforms that you are already managing probably takes quite a bit of convincing… However, when you see that a particular platform has a plethora of benefits which you could reap from your time spent on it, you can’t just go past that can you? I imagine […]

Education and Transparency: Using Common Sense to Create a Thriving Social Media Presence

Earlier this month, I spoke about “Education and Transparency” at the Big Digital Adelaide conference. The event was put on at the Science Exchange and hosted some international speakers from Microsoft and RavenTools, as well as some local experts in the lineup including Dan Levy, Woj Kwasi and more. In my session, I had initially […]

Own Your Data: Why Your Social Media Community Size is Becoming Less and Less Relevant to ROI

After attending the Social Media Marketing World 2017 event in San Diego, my head was bustling with ideas, collaborations and epiphanies. About data, about digital campaigns, about strategy, about social media community size. Not necessarily from the content being explicitly spoken about, but also the implied trends and conversations with the people on the ground. […]