After attending the Social Media Marketing World 2017 event in San Diego, my head was bustling with ideas, collaborations and epiphanies. About data, about digital campaigns, about strategy, about social media community size. Not necessarily from the content being explicitly spoken about, but also the implied trends and conversations with the people on the ground. […]
Category Archives: Business
There is an age old debate in the world of social media: is automation a blessing or a virus that kills every good platform’s engagement? Now, it could be thought that given we have automation features in our software for users to access, we probably have a biased opinion. Well, if we’re honest, we are biased. […]
If the #smashedavo talks made you think that the only thing happening online was complaining and time-wasting, then you may not quite have your finger on the pulse. The latest realestate.com.au numbers are in, and it shows that their audience spent 110 million hours looking at property across all of their platforms from 1 January to 30 November 2016. “Australia’s […]
Don’t get caught out by old social media content habits. It’s the start of 2017, the perfect time to be reflecting upon your online activity. For those who are re-assessing how they approach their content and social media marketing, we think that the list below should give you some pretty positive direction. Number 1: Content […]
What is the main thing agents want from their marketing? Well it doesn’t take a blog to work that one out. Results. Agents want to see their marketing efforts working, and streamlined into their business processes. Simple processes and automation, ease of implementation and reporting with substance and visibility are crucial to allow an Agent […]
People always eat with their eyes, but now they expect their initial reaction to be ‘wow’. Instagram has created a do or die position for cafes who are social media sceptics. In an article published this year in the herald sun, a shop owner said “we have customers come in who don’t order from the menu […]