Tag Archives: storytelling

SMMW16 RECAP of Ann Handley talking “Good vs. Good Enough Content”

  At this year’s Social Media Marketing World conference in San Diego, attendees had the opportunity to hear from Ann Handley, Chief Content Officer at MarketingProfs. Handley gave a great talk on the essential role of content in marketing, effectively saying that mediocre content is dead. We cannot go on creating absolute crap. When it […]

RECAP: Crafting Compelling Brand Stories with Park Howell

  At this year’s Social Media Marketing World event, the largest social media marketing conference in the world, Park Howell gave a workshop on the art of storytelling in the business world. As a business story strategist, agency owner, and professor at ASU, Howell was welcomed and well-liked by the SMMW crowd. He walked onto […]

Workshop RECAP: Ray Edwards talks “How to Write Copy That Sells Without Being Sleazy”

  Everything tells a story. Our job as marketers is to find one suits the audience. The art of storytelling is essential to any sales pieces. Stories draw the attention of the public, and Ray Edwards reminds us that the power of narrative in sales is no different. Ray Edwards is a communications strategist and […]