Tag Archives: bigger marketing

SMMW16 RECAP of Ann Handley talking “Good vs. Good Enough Content”

  At this year’s Social Media Marketing World conference in San Diego, attendees had the opportunity to hear from Ann Handley, Chief Content Officer at MarketingProfs. Handley gave a great talk on the essential role of content in marketing, effectively saying that mediocre content is dead. We cannot go on creating absolute crap. When it […]