Lifting your social media game is necessary now more than ever. In 2016, studies from Social Media Examiner and The Content Marketing Institute have found some shocking news. This year, people are looking at spending more on social media and content, and creating more content. I believe this is in response to reduced reach […]
Tag Archives: content
At this year’s Social Media Marketing World conference in San Diego, attendees had the opportunity to hear from Ann Handley, Chief Content Officer at MarketingProfs. Handley gave a great talk on the essential role of content in marketing, effectively saying that mediocre content is dead. We cannot go on creating absolute crap. When it […]
Social Media Marketing World was held in San Diego at the Convention Centre. SMMW16 is regarded as one of the most notable social media marketing conferences in the world, which covers topics on Social Media, Marketing, Business, Business Development and Marketing Strategies and far more. This year saw almost 3000 keen social media marketers from over 50 different countries […]