Category Archives: Blog

The Secret to Generating Successful Leads Through LinkedIn

Are you like many people who think that LinkedIn is just another boring job seeker site? Maybe you set up a profile years ago… check it periodically, but it’s stale and doesn’t get the attention it needs. Or maybe you’ve got a business profile… posting regular content, getting minimal likes and engagement and it just […]

Integrated Search and Shopping Campaigns

Google unveiled a few new ad types at day 1 of the conference and spoke at length about how Search is getting smarter, giving users and brands more chances for relevant and useful integration. The New Google Search The emphasis of Google’s new Search is on reducing ‘friction’ in the ways that people access information. […]

Anticipate To Win

One of the most engaging talks at this years GML was given by Google America’s president Allan Thygesen on the importance of anticipation in our modern world. Both the human and AI element is so important for anticipation, and successful brands can pair both together to weave their way through new technologies and markets. Some […]

Captivating and Driving Growth Through Video

YouTube is now being described as “where the world comes to watch video”. According to John Nicoletti, it has become a place not only for passion and learning but it has also become a place for people to spend money. 40% of people come to YouTube and purchase a product that they have discovered there […]

Google Marketing Live Keynote Recap – Google Marketing Live

Google Marketing Live took place over the past few days and for the first time, the event was live-streamed on YouTube. The conference explores upcoming and current developments to Google’s advertising platforms. It includes workshops, Q & A’s and presentations by some of Google’s major clients, showing advertisers and brands alike how new developments and […]

ANNOUNCEMENT: We’ve moved to HTTPS

Admittedly, this has been a slower move for our Knackmap product. We are pleased to announce that our software is now secured in HTTPS for our app. Whilst our front end site has been secure for handling payments, and our authentications with social networks where utilising our HTTPS infrastructure, we’ve spent a big portion of […]