For years, marketers have talked about “beating the algorithm”. But in 2026, the reality is a little different. Platforms like Meta have rebuilt their advertising systems around artificial intelligence so sophisticated that the real challenge is about understanding how to work with the algorithm rather than outsmart it. Behind every Facebook and Instagram ad delivery […]
Category Archives: Blog
31
Jan
Jan
In the ever-evolving digital landscape, where online visibility is paramount, businesses need to stay ahead of the game to thrive. One essential tool in your arsenal for achieving and maintaining a strong online presence is an SEO audit. In this blog post, we’ll delve into what an SEO audit is, why it is crucial for […]
05
Feb
Feb
Apple has announced changes with iOS 14 that will affect how we receive and process conversion events from tools such as Facebook pixel. Taking place in early 2021, users that have iOS 14 installed on their Apple devices are going to be given a prompt asking if they want to share their data with each […]
Advertising, Blog, Digital Marketing, Facebook, Instagram, Social Media, Social Media Advertising
From the CEO: Pause Fest Day 1
06
Feb
Feb
Running from the 5th to the 7th of February 2020 at the Melbourne Convention and Exhibition, Pause Fest is an independent, industry-driven movement with a mission… to bring diverse intelligence together to fuel the next generation. It’s a place where the brightest of creators and innovators share their projects, knowledge, passions and insights – openly, […]
Advertising, Blog, Digital Marketing, Facebook, Instagram, Social Media, Social Media Advertising
5 Things to Check on Your Digital Ads Before You Go on Holidays
18
Dec
Dec
If you’re anything like us, you’re so excited to take the time over the Christmas break to put your feet up and indulge in everything that is Christmas. But when you’re a business owner with ads running even while you sleep, can you ever switch off? We understand this predicament! We’ve put together this handy […]
Advertising, Blog, Business, Content Marketing, Creative, Digital Marketing, Facebook, Instagram, Social Media, Social Media Advertising
2020 Digital Trends
18
Dec
Dec
With 2019 nearing its end, in such a dynamic industry there’s always lots happening in the digital space. So where are the big impacts going to be in 2020? We’ve compiled a list of great articles that will provide you with a good snapshot of what you can expect in 2020 when it comes to […]