Founded a decade ago, Pinterest is now the global hub of inspiration. With 367 million monthly active users around the world, this platform inspires discovery, comparison, and exploration and turns insights into action. 9 out of 10 people use Pinterest to get inspired about things to buy – 8 of whom end up doing so. Pinners are future-thinkers.
But what does this mean for your brand?
People come to Pinterest to plan for what could happen, not scroll through pictures of what already did. And that future-focused mindset is exactly what makes Pinterest so valuable as an advertising platform. People on Pinterest are ready to take action. Did you know that 85% of weekly Pinners have bought something based on Pins they see from brands? Pinterest offers a unique opportunity to show up early and meaningfully to shape inspired decisions around key moments.
Pinners spend 80% more in retail than people off Pinterest. Pinners come to purchase.
No matter how much shopping has changed, the powerful and critical role that inspiration plays in helping people to decide what to buy has stayed the same. In fact, 2 in 3 people say that the inspiration phase is influential in determining what to buy. And visual search and discovery are an important part of that consumer journey, connecting the dots between online research and offline buying and vice versa.
Pinterest can target consumers at any and all stages of their journey. Whether your goal is to drive awareness, get visitors, or get people to take action, the objective will help determine what solution is best suited for the task at hand.
Not only can you reach all of your objectives on Pinterest, but it’s the right place to be for your brand. Pinterest is the last positive, optimistic corner of the internet. A safe place that’s inspirational, helpful, and productive. Now more than ever, people on Pinterest are looking to stay positive and grounded amid uncertainty. 91% of people say that Pinterest is a place of positivity and 83% say it helps build their confidence.
Weekly Pinners are 3 times more likely to click through to a retailer’s site from Pinterest, than from other social media, and 3 in 4 weekly Pinners have discovered a new brand or product on Pinterest.
Pinterest gives your brand the opportunity to connect early, get creative, plan media, and stay relevant. Bring your brand to life.