Category Archives: Uncategorized

Facebook Analytics is leaving…. What does this mean for you and your business?

Facebook! The social media platform brought to life by American internet entrepreneur, and philanthropist Mark Zuckerberg is known worldwide as the default social network…. So why the Zuck’ are they getting rid of Facebook Analytics?! Does it not compete with Google Analytics for supremacy in online data tracking? Well, actually no. Facebook has long been […]

What Facebook’s ban of news in feeds means for the future

Less than a week after Facebook introduced a shock ban of news content to the feeds of its Australian users, the tech giant has backflipped, reversing the ban yesterday afternoon. The decision is one that most of us did not see coming so quickly. This change only reinforces the idea that the volatile digital environment […]

Rise of the ‘gram: Why smart businesses are posting organic content on Instagram and how you can be one of them

It is safe to say, 2010 was one cracker of a year! We met the first Apple iPad, lived through the end of a recession and most importantly, witnessed the launch of the number one photo sharing app; Instagram. This influential platform has now gained one billion active users who, from all across the globe, […]

Pinterest:‌ ‌Inspired‌ ‌Decisions‌ ‌– The‌ ‌Media‌ ‌Agency’s‌ ‌Guide‌ ‌to‌ ‌Pinterest‌

Founded a decade ago, Pinterest is now the global hub of inspiration. With 367 million monthly active users around the world, this platform inspires discovery, comparison, and exploration and turns insights into action. 9 out of 10 people use Pinterest to get inspired about things to buy – 8 of whom end up doing so. […]

Marketing During COVID, Our Learnings and Takeaways

People are still actively buying and researching for products and services, and brand matters more than ever. It’s a shocking thought, isn’t it? How can people be considering this given the fear-instilling headlines across the tabloids daily…and globally? It’s happening, and people have a surprisingly good outlook on their personal spending in the future, too. […]