Category Archives: Uncategorized

Less than a week after Facebook introduced a shock ban of news content to the feeds of its Australian users, the tech giant has backflipped, reversing the ban yesterday afternoon. The decision is one that most of us did not see coming so quickly. This change only reinforces the idea that the volatile digital environment […]

It is safe to say, 2010 was one cracker of a year! We met the first Apple iPad, lived through the end of a recession and most importantly, witnessed the launch of the number one photo sharing app; Instagram. This influential platform has now gained one billion active users who, from all across the globe, […]

Founded a decade ago, Pinterest is now the global hub of inspiration. With 367 million monthly active users around the world, this platform inspires discovery, comparison, and exploration and turns insights into action. 9 out of 10 people use Pinterest to get inspired about things to buy – 8 of whom end up doing so. […]

People are still actively buying and researching for products and services, and brand matters more than ever. It’s a shocking thought, isn’t it? How can people be considering this given the fear-instilling headlines across the tabloids daily…and globally? It’s happening, and people have a surprisingly good outlook on their personal spending in the future, too. […]

Impulse buying has just gone next level! Last month, Instagram wowed brands and shoppers worldwide with its new shopping in-app feature ‘Instagram Checkout.’ If you’re like me and love to mull over the latest fashion and beauty products on Insta, life has just got that little bit more exciting (my bank account may NOT agree)! […]

For the 6th year in a row, Jon Loomer once again wow-ed us at #SMMW19 with his thought- provoking insights on better Facebook Ad Practices. If you’re not familiar with the man himself, Jon Loomer calls himself an ‘accidental marketer’. Having been laid off twice from previous jobs, Jon managed to turn what seems like […]