Can you believe it? Black Friday and Christmas are just around the corner, and the shopping frenzy is about to begin. As a business owner or marketer, this is the perfect time to get your Black Friday prep in order. To help you navigate this high-opportunity and highly competitive season, we’ve curated some invaluable tips. Don’t miss out on these insights; read on to review our winning strategy that will help set up your Black Friday campaign for success!

1. Plan Ahead

The key to success during Black Friday is preparation. Don’t wait until the last minute to build and launch your campaigns. Start building your Black Friday marketing strategy at least four to six weeks before the sale depending on what needs to be arranged for the campaign e.g. creative assets production, campaign builds, booking media placements, etc. The key is to allow ample time to organise and fine-tune your plans, create compelling content, and ensure everything is in order. By doing so, you’ll be ahead of the game and ready to seize the opportunity when the shopping frenzy begins.

2. Use Traffic Campaigns

One of the most effective ways to maximise your reach and boost your sales during Black Friday is by utilising traffic campaigns. These campaigns focus on building up your retargeting audience, increasing the audience size, and ensuring your brand remains top of mind. This sets the stage for retargeting these potential customers during the sale period by drawing them back to your website and ultimately, increases purchase conversions through this audience that has previously engaged with your brand. The larger your retargeting audience, the greater your potential for success.

3. Sneak Peek of Upcoming Deals

Keeping your audience engaged and excited is crucial during the Black Friday season, particularly due to the increased competition. Provide a sneak peek of what’s to come. Tease upcoming deals, exclusive offers, and limited-time discounts. This not only builds anticipation but also encourages potential customers to keep an eye on your store, eagerly awaiting the moment they can make a purchase when the sale goes live. Leverage your social media platforms, email newsletters, SMS campaigns and website to provide enticing previews.

4. Retargeting for Abandoned Carts

Shopping cart abandonment is a common challenge for online retailers. However, Black Friday presents a unique opportunity to turn those abandoned carts into successful sales. Create a retargeting audience specifically for abandoned carts to entice these potential customers to complete their purchase. You can send them reminders, offer additional discounts, or even free shipping to sweeten the deal. Black Friday is all about making the most of every opportunity, and abandoned cart retargeting is a golden one.

5. Engaging Content is Key

The battle for attention during Black Friday is fierce. To stand out from the crowd, you need engaging content that captures your audience’s attention. Utilise product-centred photos and engaging videos to showcase your deals. Make use of appealing discounts, and use high-contrast images to make your products pop. Great visuals can be the deciding factor between a scroll and a click. Your content should be designed to draw the eye, engage the viewer, and ultimately, drive sales.


Black Friday is a time of high opportunity for both shoppers and businesses. To make the most of this season, you need a winning strategy that includes planning ahead, utilising traffic campaigns, offering sneak peeks, retargeting abandoned carts, and creating engaging content. With the right approach, you can dominate Black Friday and set the stage for a successful holiday season.

Don’t wait any longer; start implementing these strategies now and watch your Black Friday sales soar. As you prepare to conquer this shopping frenzy, remember that preparation, engagement, and creativity are your strongest allies. This Black Friday, let your business shine and make the most of the incredible opportunities this season has to offer! 🎉🎁

Take a look at some of our digital marketing case studies for real-world insights. And if you’re inspired, reach out to Neon Treehouse – we’re here to help!

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