Adding another social media platform to add to the many social platforms you are already managing probably takes quite a bit of convincing…

However, when you see that a particular platform has a plethora of benefits which you could reap from your time spent on it, you can’t just go past that can you?

I imagine that by now most of you are at least aware of Pinterest, and a majority of you probably have tried it out on a personal of business level. However, that doesn’t mean that you have reaped the full rewards of Pinterest. Instead, you maybe left feeling like you don’t know what all the fuss is about.

Below is a list of some great features and benefits of Pinterest are pretty darn useful.

  1. Advanced Search Engine

Pinterest has put a lot of resources into building their search engine into something really powerful. When it comes to discovery, a search engine that can; show you what is trending, highlight the popular content in search results, spellcheck and much more; you can hone down your searches to help you find exactly what you are looking for.

Pinterest Search Engine Preview

  1. Pinterest knows where it’s at

After you have chosen what areas you are interested in, and done a few searches on Pinterest, the system learns what will interest you and send this to you direct. It helps to have these push emails especially when you are expected to be ahead of the curb for ideas. The other thing? Pinterest has a great blog where they share fresh ideas, trends and other cool things which are relevant to the platform…have a read here!

  1. Window Shopping, and beyond

Currently, Pinterest allows you to add prices and URLs onto your pins. This is fantastic if you have an ecommerce store, or an offline store where you want customers to be able to view your range and style. It is predicted that ecommerce will become a huge part of Pinterest’s relevance in the future.

  1. Content Ideas

We all need that post-it note wall of some sort for our ideas for future campaigns, content calendars and so on. Pinterest is a great space to do this, as paired with the browser extensions to add to your boards on the go, as well as the option for Secret Boards to securely save your content Pinterest is really like having your online post-it board. Plus you can collaborate by inviting multiple people to keep the ideas flame burning strong!

  1. Traffic

With the right set up of your boards and pins, Pinterest can bring you a huge amount of traffic to your site. The great thing is that this traffic isn’t coming from some black hat SEO source or an irrelevant white hat SEO source, and it’s certainly not requiring an ad budget. This traffic is people who are open minded and curious about exploring the content that is interesting to them. So make sure that your content is enticing enough, and make sure that the content is explore-able, with descriptions and URLs.

Pretty neat, huh?

Pinterest is definitely the platform to be using now, for most businesses and people in one way or another.

What other features do you think are useful on Pinterest? Answer in the comment section below.

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