AFL MAX case study
We helped the nations first immersive footy skills and entertainment centre to appeal and convert numerous audiences into customers having the time of their lives!
AFL Max is the nation’s first immersive footy skills and entertainment centre. Backed by the biggest names in the sport, our state-of-the-art facility brings together the latest technology and traditional skills development for players and fans of all ages. Proudly situated in Adelaide’s west, AFL Max is more than just a play and development center; it’s fun for the whole family!
Of course, we’ve loved being on this account. So much so that you can see some of the team in cameo appearances on their website under MAX Team Building, that’s how much we believe this is a place you’ve just got to visit!
With three key audiences being parents, teachers/schools, and corporates, AFL Max needed a partner that could keep up with their schedule of comms to these audiences, help them innovate and try new things to get cut through, and ensure that they were supporting the maximising of revenue for the business with measurable supporting evidence.
To help, Neon Treehouse have worked side by side AFL Max to help with anything and everything from social media ads, Google Ads, analytics and tracking, SEO, website updates, and more…whatever we could do to support the vision of the company and the innovative and experimental requirements to learn really what made their audiences tick. As a brand new concept, there was not hard evidence and reports that we could tap into for greater market research.
Ebs and flows occurred between periods of focus on brand awareness, to maximising for conversions around particular offerings and school holiday periods, which we were able to generate 20x ROAS on multiple occasions for their school holiday bookings.
Thanks to the success of the initial campaign back in 2020, a partnership was formed with Neon Treehouse, which is still going strong to this day!