crop smart case study
Helping farmers with crop protection and harvest yield thanks to highly targeted advertising.
Crop Smart is a manufacturer and distributor of high quality agricultural chemicals and adjuvants. We worked with Crop Smart to see value from their social media efforts through community building, lead generation, and creating systems that could be internally handled into the future.
Crop Smart understood that social media was an important way to maintain a relationship with their clients, and grow their presence with farmers, but were struggling to see value in the form of hard evidence and association to their activity.
To help Crop Smart, Neon Treehouse ran advertising campaigns, created landing pages, and assisted with their content creation to turn heads and encourage action from farmers to buy their products across Facebook, Google Ads, Instagram, and Twitter. We produce landing pages for them through Unbounce, of which the designs are still being used today.
The campaigns that we ran were seasonal, product specific, and educative to best deliver engaging content to the right people at the right times, with easy to follow funnels encouraging enquiry from farmers.
From a spend of less than $6K, the internal marketing coordinator was able to identify over $300K worth of sales directly related to the ads we were running over the course of a year.
$300k worth of sales