HUMANS OF PURPOSE
humans of purpose case study
After an immediate friendship, we started collaborating with Mike from Humans of Purpose to revamp the way he told the story of Humans of Purpose through social media, for his guests and the brand!
Humans of Purpose brings you weekly podcast conversations with inspiring and purpose-driven leaders from our local community. Guests join host Mike Davis for relaxed conversations at his home to discuss their career journey, purpose, how they create a positive social impact through their work.
Both based in The Commons in Cremorne, Victoria, we became quickly associated and noticed the sparks of a potential collab flying! Without too much convincing, we joined forces and partnered to help the Humans of Purpose story get promoted to the world!
We started by putting systems in place to translate Mike’s vision as a very hands-on owner of the podcast into our team to reduce his time in producing what we needed to write content for him. From here, we started to define what the Humans of Purpose brand could look like to the world, and began putting pen to paper so to speak, to make these ideas come to life!
Since then, with clarity around voice and visuals, we’ve worked on the basis of building visibility of the podcast content to the community and beyond, to grow subscribers and listeners weekly.
- Page Engagement growth by 85% on Facebook
- Year on Year LinkedIn Engagement growth
- Supporting growth from 5,000 to 7,000 monthly listeners