Real estate agents know the power of making connections with people — it’s those connections that when nurtured, provide them with ongoing business and great client referrals. The rise in people’s use of social media platforms for things like sharing, discovering and connecting with others has made them an ideal place for real estate agents to work on growing their sphere of influence. Whilst obviously there is not much better than face to face time with buyers and sellers, social media can allow for an extension of this in the time you don’t have with these people, as well as allowing people to see you and your brand during their discovery and learning phase before picking up the phone.
However, being a success on social media involves more than just creating an account and posting your properties.
Find below are some social media tips for real estate agents…a couple of things that we think that you should be doing to improve your relevance with people on social media, thus catapulting you to success!
Social Media Tips for Real Estate Agents
1. Post about Your Neighbourhood
Show off the neighbourhood in which your listings are based. This not only educates your buyers on the neighbourhoods in which you sell in, but also shows the expertise you possess of where you are selling homes. For example, if you are selling in a community which has lots of little events like markets, fare’s, gigs or even just a lovely community of people who get behind holiday’s like Halloween…then talk about it! Talking about certain happenings, amenities or elements of the culture of a neighbourhood will naturally attract a certain sort of person to join your community – the sort of person who might be a future resident!
Show how wonderful your city culture is. Show all the beautiful features it has to offer. Post about local events in your town. If you’re going to a neighbourly event, tell your Fans, and invite them to join you. Ask questions, too, to spark engagement.
2. Show How You Treat Your Clients
You care for your clients. You already do this in person, so now it’s time to show you care about your clients on social media as well. It could be a picture of your latest homebuyers or happy sellers, it could be a picture of the gift you leave on the kitchen bench for the new owners, it could be a reflection on a lovely meeting you had with someone today. The new clients know who they are, and it shows prospective homebuyers that you genuinely care and follow up.
3. Post The Properties You Have Available.
Yes, use Facebook to post your listings, too.
A lot of other social media experts would suggest that this falls under promotion. But honestly, your community is likely following you for a few reasons:
- they like you
- they enjoy what you post
- the are on the hunt for a house and want to see what you offer
- they’ve bought from you before and want to support you
As a result, I believe that along with posts about the neighbourhood, how you interact as an agent and so on, that posts about the properties you have available at the moment is just as much about posting interesting content as anything. However, when you post your listings, ensure you keep the personality of you and your brand. This is not an ad in the weekly paper talking to people who don’t know you you are. You are talking to your community! Tell about the home, and what points will sell it. Tell how many bedrooms and bath. Tell the address. Tell the price. But say it with your charm and style, and it will be engaging.
If you feel like you are getting to dry, try a to ask questions about your new place, like “what do you like about it?”, “what do you like about the neighbourhood?”.
4. Use Facebook Ads!
To round up these social media tips for real estate agents is for you to get onboard with Facebook Ads.
It’s one thing to talk to your current community of followers across your various social media platforms. But Facebook lets you up the ante so to speak, with the ability to reach 1000s more people outside your current audience, as well as target your ads to a suitable audience. We highly recommend posting properties on Facebook, and then running ads with the goal of increasing clicks to your property listing on your website.
You want to make sure that your information reaches home buyers and sellers when they are ready to make a sale or purchase, and Facebook Ads are the perfect way to do that. Facebook Ads allow you to target prospective clients according to demographics, topics of interest, and so much more to make sure that your ad is seen by the right person. Unlike when people are on realestate.com.au or domain.com.au, on Facebook people aren’t just looking for houses, but they are still in a discovery mentality. They are looking for something to stimulate them.
There you have it – our top social media tips for real estate agents! Any that we’ve missed? Feel free to add them in the comments below.