ALLSTONE case study
We helped the new owners of Allstone to build the value of their new business by getting the velocity of phone calls and enquiries off the hook!
Allstone is Australia’s largest independent provider of natural stone; including walling veneers and solid stone, paving & floor tiles; pool coping & tiles. The new owners of the business wanted to refresh the marketing activity.
After working with one of the owners in a previous business, the client knew who to call when it came to getting the phone ringing in his new business!
We produced an audit and strategy piece first, to help them understand the state of affairs of the business to date, and where the opportunities lied from a digital marketing perspective.
From here, we built out their digital marketing campaign, and worked with their brand new product brochure to refresh the brand in market and generate new enquiries from prospective customers, and relationships in the building industry.
The client is happy with the consistency of enquiries, frequency of reporting, and responsiveness!
- Google CTR from 0.4% to 2.5%
- Consistent monthly phone calls
- 50% drop in CPL