Category Archives: Knackmap

Copywriting for Social Media: Best practice

When your target market is on social media, they are not looking to be sold to: they are looking into what their family and friends are up to, who got fat from high school and to keep up with news…This means sales pitches are not welcome, so marketers are required ninja-like subtlety to breach their newsfeeds and steal some likes. Today, […]

Advertising on Social Media: 4 Tips for Effectiveness

The world of social media is busy with many messages. Many different, and many very very similar offerings. No matter how hard we try, we know how to face the reality that the days we could only rely on free social media posting to grow our business online are over. OVER. Who to thank? Well, first Zuckerberg, […]

5 Things Social Media Marketers Need to Do Well.

As the online world expands in it’s commercial activity, so does the demand for knowledgeable Social Media Marketers who are well groomed in strategy, campaign and community management, as well as analytical capabilities. There are a lot of social media ‘gurus’ out there, so as an employer, how to you separate the computer-savvy millennial from a die-hard Social Media […]

What are you actually measuring on Social?

As Social Media Marketers we love measuring the performance of our campaigns; ensuring engagement is high and our cost per clicks stay low! However for looking at the bigger picture, we can be a little slack… Could you be neglecting reporting the deeper impact of social media for our business? Probably. Usually, our reporting efforts fall into two categories: […]

Why Reporting in Social Media is So Important

Why? Well, because we all need to show our boss that we aren’t playing around on Facebook all day…amongst other things. Social media is a beautiful thing. Whereas shop owners use to have to ask for market research or spy on their customers to gain insights into their behaviour, we now have a (sometimes too transparent) view of […]

Social Media Support: Don’t expect to get without giving

To build loyal customers you need to connect with them emotionally, and there is no greater opportunity to do this than when they are reaching out to you for support. Be it a complaint or a simple question, by being savvy in your social media support is no longer an option… Three reasons you need to give […]