Hope you’re all doing well and are safe. As we enter the phase of commercial realities hitting all of our customers and suppliers, it’s had me thinking about our role as an employer to keep our team, suppliers and customers all safe, healthy and most importantly not strained personally. Your time and health are very […]
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Key Strategies that Will See Your Brand Smash the Q4 Sales Period
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Does your Q4 marketing strategy cut the mustard? It’s not too late! Here are our tips including key sales dates that you should consider having in your marketing calendar… Internationally, 2018 was the ‘year of the sale’, with online sales events driving a spike in ecommerce growth. On the back of Black Friday and Cyber […]
Google unveiled a few new ad types at day 1 of the conference and spoke at length about how Search is getting smarter, giving users and brands more chances for relevant and useful integration. The New Google Search The emphasis of Google’s new Search is on reducing ‘friction’ in the ways that people access information. […]
One of the most engaging talks at this years GML was given by Google America’s president Allan Thygesen on the importance of anticipation in our modern world. Both the human and AI element is so important for anticipation, and successful brands can pair both together to weave their way through new technologies and markets. Some […]
YouTube is now being described as “where the world comes to watch video”. According to John Nicoletti, it has become a place not only for passion and learning but it has also become a place for people to spend money. 40% of people come to YouTube and purchase a product that they have discovered there […]
One of the biggest announcements at this years GML is the expansion of Google’s Discover platform – opening up exciting new opportunities for marketers. The Discover platform is the closest thing Google has to a social media ‘news feed’, offering up news and entertainment content that has been curated for each individual user. It allows […]