Social media is the most useful tool we have to create and maintain relationships with customers. Through these relationships stem the foundation of customer loyalty. Social media allows for customers to feel attached to businesses, and for business to hear from their audience. So, here are our top 5 tips to build that connection. […]
Category Archives: Social Media
Recently, I spoke at Social Media Day Adelaide. I mentioned a couple of points about cutting the clutter in our work life to ensure we can be more efficient in our time as Social Media Marketers. With social media always under scrutiny for return on investment from Managers, I think that it is uber […]
On June 1st, one of Australia’s largest marketing service company, Sensis, released its annual social media report. The report details a number of stats reflective of the continuous rise of social media and networking in Australia, while also explaining how people are using it and how businesses are benefitting. The People Australians are connected to […]
Lifting your social media game is necessary now more than ever. In 2016, studies from Social Media Examiner and The Content Marketing Institute have found some shocking news. This year, people are looking at spending more on social media and content, and creating more content. I believe this is in response to reduced reach […]