Category Archives: Social Media

SMMW16 RECAP: Peg Fitzpatrick Speaks About Making Images Stand Out on Instagram

    Peg Fitzpatrick gave a great talk at the 2016 Social Media Marketing World Conference. She reintroduces Instagram for its marketing quality, saying, “Engagement is the reason people like Instagram.” Fitzpatrick is an experienced speaker, social marketer, and writer, relating to many of the people in the crowd. She dissects the Instagram platform, mentioning […]

RECAP: Amy Porterfield – How to Grow Your Email List with Facebook Ads on a Budget

  At this year’s Social Media Marketing World conference, Amy Porterfield, a self-employed social media strategists and co-author of Facebook Marketing All-In-One for Dummies gave a great talk on growing emails lists on a budget. Speaking to a room of marketing mavens, she tells begins by explaining the importance of the email list. According to […]

Workshop RECAP: Ray Edwards talks “How to Write Copy That Sells Without Being Sleazy”

  Everything tells a story. Our job as marketers is to find one suits the audience. The art of storytelling is essential to any sales pieces. Stories draw the attention of the public, and Ray Edwards reminds us that the power of narrative in sales is no different. Ray Edwards is a communications strategist and […]

RECAP: What the Newest Social Media Marketing Research Reveals

I recently went to a conference and had the chance to listen to Michael Stelzner, one of the keynote speakers and founder of Social Media Examiner. On stage, he reminds us of the light at the end of troubling tunnel of marketing in the Digital Age. Admittedly, marketing is harder now than it has ever […]

Use Facebook Ad Bidding like a pro

Ready to get your hands dirty with some Facebook Ad Bidding? By taking you through to process of ad bidding, you’ll find that Facebook ad bidding is the perfect way for you to reach your campaign goals for less money. The bidding options for Facebook ads have changed slightly over time, to a point where they are […]

GIFs bring personality to social media

You’ve probably seen the integration of GIFs in most social media tools over the last 12 months. They bring a new level of personality to what is otherwise quite a difficult platform to show emotion. It’s a good thing. People are really enjoying this medium, as GIFs have seen incredible growth over the past 12-18 months alone. […]