Adding another social media platform to add to the many social platforms you are already managing probably takes quite a bit of convincing… However, when you see that a particular platform has a plethora of benefits which you could reap from your time spent on it, you can’t just go past that can you? I […]
Category Archives: Social Media
Content marketing is a bit like Tetris; it is about moving things around and fitting stuff together. Much like Tetris, completing your content marketing plan can also feel impossible. For many companies, it can become one of the biggest marketing challenges they face. Luckily, with a great Content Calender you can get past these challenges. […]
When your target market is on social media, they are not looking to be sold to: they are looking into what their family and friends are up to, who got fat from high school and to keep up with news…This means sales pitches are not welcome, so marketers are required ninja-like subtlety to breach their newsfeeds and steal some likes. Today, […]
As the online world expands in it’s commercial activity, so does the demand for knowledgeable Social Media Marketers who are well groomed in strategy, campaign and community management, as well as analytical capabilities. There are a lot of social media ‘gurus’ out there, so as an employer, how to you separate the computer-savvy millennial from a die-hard Social Media […]
To build loyal customers you need to connect with them emotionally, and there is no greater opportunity to do this than when they are reaching out to you for support. Be it a complaint or a simple question, by being savvy in your social media support is no longer an option… Three reasons you need to give […]
Role of Social media in a company Social media is not used the same way in every company. For some, a strong use for social media is on promotion and consumer community development. However, many other large companies use social media to create a fun work culture amongst staff by using social media for internal […]