Category Archives: Digital Marketing

Case Study: Social media PR Disasters

Social media has given brands previously unmatched access to consumers, but we may forget that the customers also have access to those same communication tools and are able to broadcast their messages to the world. Whilst this is a fantastic opportunity to get your name out there, it is also necessary to understand that given […]

Looking after your Online Reputation

Your reputation is everything. One bad stint of publicity can put a serious stain on a reputation. The problem with being online is that bad publicity can spread quickly. That’s why it is important to have a community manager that actually understands the brand, the consumer and the strategy direction to ensure that they ensure […]