One of the most engaging talks at this years GML was given by Google America’s president Allan Thygesen on the importance of anticipation in our modern world. Both the human and AI element is so important for anticipation, and successful brands can pair both together to weave their way through new technologies and markets. Some […]
YouTube is now being described as “where the world comes to watch video”. According to John Nicoletti, it has become a place not only for passion and learning but it has also become a place for people to spend money. 40% of people come to YouTube and purchase a product that they have discovered there […]
One of the biggest announcements at this years GML is the expansion of Google’s Discover platform – opening up exciting new opportunities for marketers. The Discover platform is the closest thing Google has to a social media ‘news feed’, offering up news and entertainment content that has been curated for each individual user. It allows […]
Google Marketing Live took place over the past few days and for the first time, the event was live-streamed on YouTube. The conference explores upcoming and current developments to Google’s advertising platforms. It includes workshops, Q & A’s and presentations by some of Google’s major clients, showing advertisers and brands alike how new developments and […]
💡 We were right. 👍 Brand led, longer form funnels are better for brands in the long run. We’ve done some internal research on our ad campaigns, as well as sought out evidence from external sources. 👩🔬 👨🔬 What did we find? Pure conversion based ads alone do not perform to the same calibre as […]
Social Media Marketing World is the gold-standard when it comes to social media insights and this year’s conference was no exception.In his keynote address, Social Media Examiner Founder Mike Stelzner ruffled marketer feathers with a heavy ultimatum: connect or die.