Category Archives: Digital Marketing

5 Things to Check on Your Digital Ads Before You Go on Holidays

If you’re anything like us, you’re so excited to take the time over the Christmas break to put your feet up and indulge in everything that is Christmas. But when you’re a business owner with ads running even while you sleep, can you ever switch off? We understand this predicament! We’ve put together this handy […]

2020 Digital Trends

With 2019 nearing its end, in such a dynamic industry there’s always lots happening in the digital space. So where are the big impacts going to be in 2020? We’ve compiled a list of great articles that will provide you with a good snapshot of what you can expect in 2020 when it comes to […]

How to Launch and Grow your Digital Marketing Campaign | _southstart Session

Last week, I presented at the _southstart conference in Adelaide. It was a fantastic event, and absolute pleasure and privilege to be presenting amongst an A-grade line-up with speakers from Hootsuite, Google, Canva, Culture Amp, NASA, Sparkke and many many more. For those who haven’t heard of it before, this will give you a bit […]

Key Strategies that Will See Your Brand Smash the Q4 Sales Period

Does your Q4 marketing strategy cut the mustard? It’s not too late! Here are our tips including key sales dates that you should consider having in your marketing calendar… Internationally, 2018 was the ‘year of the sale’, with online sales events driving a spike in ecommerce growth. On the back of Black Friday and Cyber […]

Integrated Search and Shopping Campaigns

Google unveiled a few new ad types at day 1 of the conference and spoke at length about how Search is getting smarter, giving users and brands more chances for relevant and useful integration. The New Google Search The emphasis of Google’s new Search is on reducing ‘friction’ in the ways that people access information. […]

Anticipate To Win

One of the most engaging talks at this years GML was given by Google America’s president Allan Thygesen on the importance of anticipation in our modern world. Both the human and AI element is so important for anticipation, and successful brands can pair both together to weave their way through new technologies and markets. Some […]