At this year’s Social Media Marketing World conference in San Diego, attendees had the opportunity to hear from Ann Handley, Chief Content Officer at MarketingProfs. Handley gave a great talk on the essential role of content in marketing, effectively saying that mediocre content is dead. We cannot go on creating absolute crap. When it […]
Category Archives: Social Media Marketing World
At this year’s Social Media Marketing World conference, Amy Porterfield, a self-employed social media strategists and co-author of Facebook Marketing All-In-One for Dummies gave a great talk on growing emails lists on a budget. Speaking to a room of marketing mavens, she tells begins by explaining the importance of the email list. According to […]
At this year’s Social Media Marketing World event, the largest social media marketing conference in the world, Park Howell gave a workshop on the art of storytelling in the business world. As a business story strategist, agency owner, and professor at ASU, Howell was welcomed and well-liked by the SMMW crowd. He walked onto […]
Everything tells a story. Our job as marketers is to find one suits the audience. The art of storytelling is essential to any sales pieces. Stories draw the attention of the public, and Ray Edwards reminds us that the power of narrative in sales is no different. Ray Edwards is a communications strategist and […]
The Social Media Marketing World in San Diego has just concluded and my head is brimming with ideas and action plans after all the talks, workshops, and networking that we did in this three-day social media conference. Dubbed as the largest social media event in San Diego the event has easily doubled its attendance […]
The event was packed. Rows of seats we packed with people, all waiting to see the session with Gary Vaynerchuk (AKA Gary Vee), hosted by Marcus Sheridan. The first statement made by Gary Vaynerchuk which caught my attention was, “We love the binary thing,” and as social media marketers and techies, he was right. […]