Everything tells a story. Our job as marketers is to find one suits the audience. The art of storytelling is essential to any sales pieces. Stories draw the attention of the public, and Ray Edwards reminds us that the power of narrative in sales is no different. Ray Edwards is a communications strategist and […]
Category Archives: Strategy
I recently went to a conference and had the chance to listen to Michael Stelzner, one of the keynote speakers and founder of Social Media Examiner. On stage, he reminds us of the light at the end of troubling tunnel of marketing in the Digital Age. Admittedly, marketing is harder now than it has ever […]
Why? Well, because we all need to show our boss that we aren’t playing around on Facebook all day…amongst other things. Social media is a beautiful thing. Whereas shop owners use to have to ask for market research or spy on their customers to gain insights into their behaviour, we now have a (sometimes too transparent) view of […]