Lifting your social media game is necessary now more than ever. In 2016, studies from Social Media Examiner and The Content Marketing Institute have found some shocking news. This year, people are looking at spending more on social media and content, and creating more content. I believe this is in response to reduced reach […]
Tag Archives: marketing
Everything tells a story. Our job as marketers is to find one suits the audience. The art of storytelling is essential to any sales pieces. Stories draw the attention of the public, and Ray Edwards reminds us that the power of narrative in sales is no different. Ray Edwards is a communications strategist and […]
At this year’s Social Media Marketing World event, the largest social media marketing conference in the world; showed nothing but talent in terms of speakers, and interesting sessions. The one and only Mari Smith, often referred to as the “Queen of Facebook”, was the perfect example of this. The Scottish-Canadian started her journey on Facebook […]
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