Peg Fitzpatrick gave a great talk at the 2016 Social Media Marketing World Conference. She reintroduces Instagram for its marketing quality, saying, “Engagement is the reason people like Instagram.” Fitzpatrick is an experienced speaker, social marketer, and writer, relating to many of the people in the crowd. She dissects the Instagram platform, mentioning […]
Tag Archives: social media marketing
At this year’s Social Media Marketing World conference in San Diego, attendees had the opportunity to hear from Ann Handley, Chief Content Officer at MarketingProfs. Handley gave a great talk on the essential role of content in marketing, effectively saying that mediocre content is dead. We cannot go on creating absolute crap. When it […]
At this year’s Social Media Marketing World event, the largest social media marketing conference in the world, Park Howell gave a workshop on the art of storytelling in the business world. As a business story strategist, agency owner, and professor at ASU, Howell was welcomed and well-liked by the SMMW crowd. He walked onto […]
The event was packed. Rows of seats we packed with people, all waiting to see the session with Gary Vaynerchuk (AKA Gary Vee), hosted by Marcus Sheridan. The first statement made by Gary Vaynerchuk which caught my attention was, “We love the binary thing,” and as social media marketers and techies, he was right. […]
Social Media Marketing World was held in San Diego at the Convention Centre. SMMW16 is regarded as one of the most notable social media marketing conferences in the world, which covers topics on Social Media, Marketing, Business, Business Development and Marketing Strategies and far more. This year saw almost 3000 keen social media marketers from over 50 different countries […]
I recently went to a conference and had the chance to listen to Michael Stelzner, one of the keynote speakers and founder of Social Media Examiner. On stage, he reminds us of the light at the end of troubling tunnel of marketing in the Digital Age. Admittedly, marketing is harder now than it has ever […]
