Author Archives: Joshua White

Google Marketing Live Keynote Recap – Google Marketing Live

Google Marketing Live took place over the past few days and for the first time, the event was live-streamed on YouTube. The conference explores upcoming and current developments to Google’s advertising platforms. It includes workshops, Q & A’s and presentations by some of Google’s major clients, showing advertisers and brands alike how new developments and […]

Instagram Checkout Has Arrived… and It’s Epic

Impulse buying has just gone next level! Last month, Instagram wowed brands and shoppers worldwide with its new shopping in-app feature ‘Instagram Checkout.’ If you’re like me and love to mull over the latest fashion and beauty products on Insta, life has just got that little bit more exciting (my bank account may NOT agree)! […]

The Truth about Brand and Conversion Ads on Facebook

💡 We were right. 👍 Brand led, longer form funnels are better for brands in the long run. We’ve done some internal research on our ad campaigns, as well as sought out evidence from external sources. 👩‍🔬 👨‍🔬 What did we find? Pure conversion based ads alone do not perform to the same calibre as […]

Recap: Facebook’s 2019 F8 Conference

Big changes, new realities and much more The mostly-annual Facebook F8 Conference is in full swing for 2019, and its keynote presentation brings with it some big changes to Facebook’s platform – for both users and brands. Here’s a quick recap of the main changes;   Death of the News Feed: Facebook shifts its focus […]

#SMMW19 Round Up #1: Connect or Die

Social Media Marketing World is the gold-standard when it comes to social media insights and this year’s conference was no exception.In his keynote address, Social Media Examiner Founder Mike Stelzner ruffled marketer feathers with a heavy ultimatum: connect or die.